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About
Redesigning of the older version of the platform from scratch. The platform included onboarding of creatives and brands, posting of jobs and connecting them each other as per their requirements.
Approach
Apart from the redesigning of the platform, the user experience was enhanced after several rounds of survey and journey mapping. This helped the team to not only understand our client’s perspective but also of the creatives and brands. Following are the major updates added to the design:
1. Enhanced user experience by reducing the cognitive load
2. Updated the onboarding process and form structure
3. Eased methods to create new accounts
4. Strategic insights and data visualization for admins
Outcome
We created a user centric platform which eased the client’s management and overall processing for their current users as well as onboarding new users. This design has helped our client enlarge their business thanks to our data visualization and advanced strategic insights embedded to the platform.
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